My content journey… so far 13 January 2024 As of now, January 2024, I’ve been working in content for about 16 years.
Can ChatGPT proofread content? 4 February 2023 This powerful tool has sparked lots of conversation. But how does it get on with editing and proofreading?
Is the Hemingway App any good for checking content readability? 6 January 2023 The Hemingway App is one of the most popular tools for improving the readability of your content. But is it any good?
What is user-focused content? 9 September 2022 Lots of companies say they create user-focused, or user-centred, content. But what does it actually mean?
Factual accuracy is the most important thing 1 September 2022 Factual accuracy is the bottom rung of the content hierarchy of needs. Here’s why.
Are your website calls to action user-friendly? Avoid these four mistakes 25 August 2022 It’s good to include calls to action on a web page. But if you get it wrong, you can end up frustrating your users.
How to use a readability checker to improve your web content 18 August 2022 Readability checkers can help you improve your content. But you have to understand their limitations and use them in the right way.
The two most important questions for your web content 11 August 2022 These two questions will help you create content that meets your users’ needs.
Don’t overuse your company’s brand names 4 August 2022 Brand names can be clever. They sometimes involve a pun or play on words. They might sound quite snazzy. But usually, they don’t help the user.
The problem with the second pair of eyes in web content publishing 28 July 2022 So you’ve realised it’s probably a bad idea to publish your web content without getting it checked first. You need a second pair of eyes. But is that enough?
Words are the most important thing on your website 22 July 2022 Words are how people access and use our services online. So we need to get them right.
Editorial style: why your website needs to be consistent 27 May 2022 Stylistic consistency matters more than a lot of people think. Here’s why it matters and how to achieve it.
Why PDFs are (usually) bad 9 January 2022 If you’re publishing useful online content in PDFs, you’re probably frustrating many of the people you’re trying to help.
Can you use Grammarly or ProWritingAid instead of a copyeditor or proofreader? 15 September 2021 Grammarly and ProWritingAid are tools that automate many of the duties that would normally fall to a copyeditor or proofreader. But are they up to the task?
What is the difference between editing and proofreading? 19 June 2021 You’ve written some content. You know it needs some work, but is it editing or proofreading you need?
Write concise web content 9 August 2020 How to help your readers by cutting the waffle.
Make web content easy to scan 30 July 2020 Many people won’t read every word on a web page. Find out how to help these readers.
Why short content isn’t always best 17 July 2020 You should focus on giving your reader the information they need to move forward.
‘Constantly striving’ – avoid this cliché 5 May 2020 At best, it says nothing. At worst, it can make you look bad. Specificity is better.
Radio buttons and checkboxes: know the difference 30 April 2020 A common error I see on web forms is people using checkboxes when they should be using radio buttons.
Web page titles: 5 simple rules 23 April 2020 The consequences of a bad page title are severe. Yet many web content writers neglect this important area.
7 golden rules for writing user-friendly web content 8 March 2020 Follow these simple rules to create web content that is helpful and easy to understand.
Why you should never write ‘click here’ in web copy 6 March 2020 It’s bad for all sorts of reasons. Let me explain why.