As of now, January 2024, I’ve been working in content for about 16 years.

This powerful tool has sparked lots of conversation. But how does it get on with editing and proofreading?

The Hemingway App is one of the most popular tools for improving the readability of your content. But is it any good?

Lots of companies say they create user-focused, or user-centred, content. But what does it actually mean?

Factual accuracy is the bottom rung of the content hierarchy of needs. Here’s why.

It’s good to include calls to action on a web page. But if you get it wrong, you can end up frustrating your users.

Readability checkers can help you improve your content. But you have to understand their limitations and use them in the right way.

These two questions will help you create content that meets your users’ needs.

Brand names can be clever. They sometimes involve a pun or play on words. They might sound quite snazzy. But usually, they don’t help the user.

So you’ve realised it’s probably a bad idea to publish your web content without getting it checked first. You need a second pair of eyes. But is that enough?

Words are how people access and use our services online. So we need to get them right.

Stylistic consistency matters more than a lot of people think. Here’s why it matters and how to achieve it.

If you’re publishing useful online content in PDFs, you’re probably frustrating many of the people you’re trying to help.

Grammarly and ProWritingAid are tools that automate many of the duties that would normally fall to a copyeditor or proofreader. But are they up to the task?

You’ve written some content. You know it needs some work, but is it editing or proofreading you need?

How to help your readers by cutting the waffle.

Many people won’t read every word on a web page. Find out how to help these readers.

You should focus on giving your reader the information they need to move forward.

At best, it says nothing. At worst, it can make you look bad. Specificity is better.

A common error I see on web forms is people using checkboxes when they should be using radio buttons.

The consequences of a bad page title are severe. Yet many web content writers neglect this important area.

Follow these simple rules to create web content that is helpful and easy to understand.

It’s bad for all sorts of reasons. Let me explain why.